In this day and age, to be a working creative is to take on both the craft and the business. In a sense, we are both the creator, and the created. This requires the ability to wear two hats and to wear them well; to know ourselves deeply as artists, and to understand our marketplace accurately as entrepreneurs.
Branding is the careful designing of a product or service’s holistic image, whereas marketing is the act of promoting and/or selling it.
