Trends and Analysis
Fix the most common arts marketing mistake
Try this simple exercise and you could turn around ineffective promotion of your next show, book or exhibition.
What happens to the arts in Australia’s future workforce?
A major study of Australia’s future workforce has good and bad news for those working in the creative industries.
Why digital isn't killing the cinema star
Far from killing film festivals, digital exposure may be growing audiences willing to try something different.
Five top trends you need to know
In a world where attention spans are dropping, tapping into trends as they happen is essential for cultural providers trying…
Culture is a key to China trade
China will not do business with countries that don't also offer both cultural and political relationships.
Budget 2015: What the AusCo cuts mean for you
The principles of independent arts funding are under threat as the Budget foreshadows the greatest shake up since the Australia…
Inspirational conference returns for arts professionals
Last year's inaugural ArtsHub conference was so successful, subscribers have demanded a regular event.
How tech is disrupting the art world
Technology makes everyone a creative with a distribution network so where does that leave the professionals?
Untangling the enigma of audiences choices
You already know the demography of your audiences but do you understand why it is skewed? The equation is complex.
Putting the social back in social media
Social media works most effectively for your organisation when you add value to your community.