Screen Australia recognises the importance of raising awareness and understanding of audience design in a globally competitive feature film marketplace. The Audience Design Initiative is a purpose-built opportunity for Australian producers and key creative teams with scripted and documentary feature film projects.
Screen Australia will present a pre-application information webinar for interested practitioners on this initiative. It will cover what audience design is and how to use it, the difference between demographics and psychographics and include case studies.
Following the webinar, Screen Australia will support intensive in person workshops for selected producers and/or key creative teams led by Audience specialist Síle Culley on audience design strategy for scripted and documentary feature films.
For more information, visit Screen Australia
For more information click here
