No slouches at making announcements during Cannes’ last bash, MipTV, Singapore continued its run at the Cannes Festival, announcing a new event showcasing “the best of Asian and World cinema”. The inaugural event is set for June 2011, offering a film and entertainment technology market, screenings of upcoming releases and a conference and workshop programme, including financing and producer forums.
Positioning ScreenSingapore as a gateway event to and from Asia, the Media Development Authority-backed market will specifically target US content-producers to use the event as a launchpad into Asia for their summer blockbuster releases. In reciprocation, the event will simultaneously provide a platform to market Asian content to Western – especially US – buyers.
