The 11th edition of Asia Television Forum (ATF) was held from 8 to 10 December in Singapore. The region’s leading content market closed with a total of US$149.23 million worth of deals, representing a 68% increase over the previous edition.
A total of 2862 attendees were present at ATF, the highest number the market has welcomed since it started in 2000. Over three industrious days, the market brought together more than 850 companies from over 53 countries. Of special note was an overall 15% increase in the number of participating companies, a sign of the region’s burgeoning content market. The market growth spearheaded by the economic recovery is especially significant as ATF continues to be a crucial integrator for Asia on a global platform. It is also in this aspect that ATF is representative of Asia’s rising position in the world content market.
