Box Office: Success for 100% Wolf as Babyteeth floats along

100% Wolf is heading to be an Australian hero release for 2020, helped along by the UK with an unexpected ally in Vietnam.

Here is an unexpected success story within the weird limits of COVID-19. 100% Wolf, produced by Australian company Flying Bark, owned by Belgian company Studio 100, in association with WA outfit Siamese, hit the kids’ film market in peak pandemic in May, which ruined its school holiday chances. It took $21,000. That is not nearly as appalling as it looks because it came out on VOD at the same time and the film is a precursor to a TV series. 

Nonetheless it was made for a cinema release and that is what it deserves, and what it got in the UK. Out for three weeks in 268 cinemas, it has made $508,305 and they are only half way through the school holidays. It opened in June in Vietnam in 718 cinemas, was out for nine weeks and made $500,000. In this specialist area, in this pandemical time, that counts as a success. To see how far down we have come at the moment, compare this with the results for Maya the Bee, from virtually the same team, which made $40m around the world in 2014 off a budget of AU?$17m, while successor Maya the Bee: The Honey Games made $15m. 

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.