Mark Montefiore is the extremely effective Canadian producer who works through New Metric Media and is known for comedy series Letterkenny on Hulu and drama Bad Blood on Netflix. He was invited to Screen Forever 2019 for the marketing sessions, but also as post-disruption philosopher of opportunities.
Letterkenny is an excellent comedy property, which is travelling well and building substantially. He has been determined to use relentless digital engagement to build the brand, including creating an entire beer label in the real world to match the fluid schlurped incessently in the series.
