MIPCOM 2014: charm and humanity keeps MasterChef cooking

Network executives and eager contestants wait for another brilliant franchise idea to fall from the sky. Image: MasterChef Australia goes to Dubai.

MasterChef, started in 1990 in the UK, was recreated for the BBC in 2005, and has now reached 52 countries allegedly to over 250m viewers, eager to salivate over the Greatest Culinary TV Beast of All.