Image: idealism working across the generations – the Guinness ad that young people remember.
For the past 20 years, Neer Korn has been researching what he calls social trends and customer insights. Four of his confidential reports for the Korn Group reflect the way childhood in Australia has changed over a generation.
‘My method is really simple,’ he explained. ‘I just sit in rooms and invite kids and teens who don’t know each other to come in. I tell them why they are going to be there, and give them some homework to think about. And I create an atmosphere that just allows them to talk openly.’
