SBS audiences double in a night. How come?

ScreenHub probes a small ratings mystery as interest in SBS explodes in a single night. And discovers a historic moment for NITV.
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Image: Servant or Slave, NITV’s highest ever rated show, now on catch-up.

On the evening of Tuesday 29 November 2016, SBS basically doubled its audience share to 11.6% of the total. SBS broadcast Who Do You Think You Are with prime actor David Wenham at 7.30, followed by First Contact an hour later. 

On Wednesday, the percentages drifted slightly, down to 9.9%.

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.