Screen Forever 2015: ABC Commercial open for business, gets into the mind of the buyer

Big changes have been happening at ABC Commercial and in the content sales industry around the world. Managers from various departments in their commercial division gathered at SPA to discuss how these changes are being tackled by the national broadcaster.
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Image: we are not the only ones who love us some Figaro Pho. ABC Commercial is distributing it.  

Robert Patterson, Director of ABC Commercial, said that the title of the session, Open for Business, was a response to the recent announcement that 50 ABC shops are being closed next year, and a reminder that they are always on the lookout for great content, aiming to generate as much revenue and business as possible from that content.

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Anne Richey
About the Author
Once the ScreenHub productions editor, Anne Richey is now an independent screenwriter and journalist.