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SPA 2014: Selling formats – two models and a bastard amid a haze of detail

Selling format rights into the US market is like selling ice to the Inuit - great bragging rights and a lingering sense of astonishment.

21 Nov 2014

Alex Prior

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Film

Image: The US promo for their version of Secrets and Lies is here.

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Alex Prior is a digital marketing consultant, the founder of ScreenHub, and a former editor-in-chief of ArtsHub.

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