Image: Dan Hong hustling the show on Instagram.
Behind #Shelfie with Dan Hong lies a case study in the evolution of a modern media company. Essential Media and Entertainment has been steadily developing its digital media slate for some time.
‘All our customers are increasingly platform agnostic’, said Alan Erson, the Head of Factual for Essential. ‘They want to create stuff which they will be putting out on all sorts of platforms and that is just a reality.’
