Can social media undermine our entire culture? Here are the numbers.

Watching, listening and reading - how we amuse ourselves and why it is under threat.
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Portion of a magazine ad for Friedman-Shelby shoes showing an American family watching TV (1954) 

The Deloitte Media Consumer Survey, now in its fifth year, is a fascinating document which charts the stubborn hopes and grim realities of commercial change. 

The survey is conducted online, and looks at 2000 consumers divided into matures (over 69), boomers (50-68), Xers (33-49), leading millennials (27-32) and trailing millennials (14-26). The survey is also conducted in the US and Norway, and the results are sometimes compared. As a scene setter, the survey looked at the top three forms of amusement which people nominated from a list. The results extend across a variety of art forms –

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.