How to sell your story

Humans are programmed to care about stories so making the most of yours will help market your work.
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Image via liveandletdie

There’s an old myth in the arts which some of us adhere to stronglythat art should ‘sell itself’. It is partially true. The art should be good enough and of high enough quality to draw interest and command attention.

But it’s pretty hard for the art to actually sell itself because consumers of art form relationships with the art and part of the relationship is a story.

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John Paul Fischbach
About the Author
John Paul Fischbach is the CEO, Founder & Chief Alchemist of the Auspicious Arts Incubator Australia’s only incubator specifically dedicated to helping independent artists and small – medium arts organisations get the confidence, marketing and business skills needed to thrive in the marketplace.