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Is professionalism a dirty word in the arts? (from the archives)

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Has too much talk of brand and career management muddied the path of professional practice as an artist? Artistic growth isn't a straight career path.

For easily two decades now we have been nurturing artists into a glossy future of professional practice. An artist’s toolkit today should not only include gesso and a good screw gun but also include a website, social media presence, a business card, and solid writing skills to be able to communicate their work and extend its visibility.

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