The Australian public first encountered Hoodlum Entertainment – the Hoodies to their many admirers – in 2003 when subscription provider Austar and the ABC combined to launch Fat Cow Motel. It was promoted as the world’s first interactive entertainment broadcast on free-to-air television.
It is fair to say that Hoodlum created the first Australian production company driven by a digital imagination integrated with linear communication forms. They have made no less than 15 digital projects which give the company a global footprint. As it says on the website: