MIPCOM 2012: monetising the bite-sized chunk by: Laszlo Kriston
Screen Hub Friday 19 October, 2012
While transmedia aka “enhanced second screen experience.” aka “interactive content" is still a muddle for producers, hacking content into tinier and tinier pieces seems to work. Is this how to grab the attention of today’s viewers who are differently wired than the twentieth century audience has been? Laszlo Kriston pursues the experts across MIPCOM.
Screen Hub is the daily email news, jobs and events service for Australian film and television professionals. We provide the fast, accurate information that you need to live and work in the industry. Screen Hub Members Can Choose To Receive:
Three email News Bulletins each week (Monday, Wednesday and Friday) with the latest professional news from Australia and international sources, the production report, appointments, ratings, box office, analysis and scurrilous rumour.
Professional Jobs Bulletin (Tuesday) advertising the industry jobs available in Australia, with selected international opportunities.
Events and Unpaid Jobs Bulletin (Thursday) listing conferences, events, training and unpaid job opportunities.
Join Screen Hub today, and if you are not completely happy with the service, just give us a call within seven days and we will cheerfully refund your subscription.