Positively Wellington has launched a new campaign to attract Australians, since most Kiwis already know what the place is like to visit. The TVC campaign starts in Sydney on Sunday, with online advertising starting the following week and six weeks of cinema advertising launching in April, leading perfectly into the best time of year to visit the city.
The Advertising Standards Authority has confirmed what everybody knew – that advertising spend last year was a shadow of its former self, except online.
The proposed Wellywood sign, on which we reported on Wednesday, now faces potentially stiffer opposition than the Facebook campaigns mounted against it.
Montana Wines starts a TV advertising campaign in the UK. Strangely, it will screen during Coro, not normally considered must-see viewing for wine drinkers.
Wellybob Airport and the local council have teamed up to make sure everyone arriving in the capital knows where they are – as apparently the bouncy approach and bumpy landing aren't enough of a clue - by erecting an enormous 'Wellywood' sign. Yesterday's announcement of the plan, which already has resource consent, has drawn bouquets and brickbats in equal measure.
Spray n' Wipe campaign deploys Paula Duncan 22 years later and six years after last screening the campaign. And she still gets asked to sign bottles in the supermarket, (while she silently gives thanks to her contract which has presumably delivered and delivered on the repeats).
The Advertising Standards Bureau has banned an ad featuring Pamela Anderson. It was "all about sex, got nothing to do with domains, unless it's to start a porn site", and "overtly sexist and exploitative". Fair way to sum up a career...
Dale Oates has found a Mothership in Venice. Sadly, Venice California, not Venice with a thousand year romantic history. Though Venice, California can condense a thousand years of tawdry into a single night.
After executing marketing campaigns for “The Combination”, “Cedar Boys” and “Acolytes”, boutique advertising agency DLSHS has launched a dedicated full-service film division to help producers and distributors deliver cutting edge campaigns to help Australian films reach the audiences they deserve.
Richard (Weta Workshop) Taylor is reportedly designing a CookieTime store for Queenstown. It will be an 'interactive experience'. You give us money, we give you cookies? Hmm...
Cheapo airline (doesn't that concept inspire confidence) Pacific Blue flies home from Singapore clutching a Budgie, won for Best TVC at the Low Cost Airlines bash. If you're suffering Fridayitis, take a minute to perk yourself up and get an annoying tune stuck in your head ...
Your Big Break is beginning to crack open for five filmmakers lured into a clever NZ Tourism ploy, which involves Peter Jackson, Barrie Osborne, and respect for 100% purity. Useful when they are thrown together competitively in Wellington.
Freeview have created a system where viewers will still have to watch ads, even while fast forwarding. There is no escape... and the next step is ads we will want to watch in slo-mo after the magic man with the swinging watch has told us to relax... relax...
The simians have collared BBC Knowledge, which is busily advertising to compete with Nat Geo et al on the Foxtel pay salad. Cool ad; the version on their site is the short one and lacks the poor fool eating cheese.
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