McCann Creative Director John Mescall argues that with Australian popular culture now subsumed by America, our television commercials have become dull and globalised.
Screentime Communications has been awarded Silver Reels in both the Internal Communications and Writing categories of the 2012 Media Communications Association- International Golden Reels in the US for a GM’s Annual report video to staff for Coca-Cola Amatil.
Baz Luhrmann and designer wife Catherine Martin have created a film (starring Judi Davis) to accompany the Met Museum Costume Institute’s upcoming retrospective, “Schiaparelli and Prada: Impossible Conversations.”
The federal opposition has lodged complaints with the Press Council and competition watchdog over a special report on the National Broadband Network that appeared in the Fairfax media. The complaint alleges misleading statements and undisclosed ``advertorial content``.
Television advertising revenue continued to rise in the first quarter of 2012, demonstrating advertisers’ increasing confidence in television as a central part of their advertising campaigns.
Panasonic has announced that it is pulling out of television advertising to concentrate on the internet and social media. The decision will affect both consumer and AV gear.
The New York Festivals International Television & Film Awards, being held in conjunction with NAB in Las Vegas, has given the Australian Communications and Media Authority’s Cybersmart drama Tagged a Silver World Medal in the Instruction & Education category. The film was also a finalist in the Society & Social Issues section. Tagged was produced for the ACMA by Great Southern Communications (Australia).
The Grand AXIS for 2012 was awarded to Colenso BBDO for their work on Mars NZ’s Doggelganger campaign, at the CAANZ AXIS Awards last night. The CAANZ AXIS Awards show honoured the creative value the advertising industry can bring to business, and celebrated this year’s most innovative ideas.
Google is introducing tools such as one that measures the percentage of an online advertisement that is viewed and for what duration, to help advertisers measure the effectiveness of their campaigns beyond impressions and clicks.
A UK charity has objected to the trailer for Aardman`s latest feature film, Pirates. It includes a leprosy joke that has since been dropped from the movie.
The NZ Electoral Commission has referred a $557.80 overspend on electoral advertising to the police. During the 2011 General Election, Mediaworks might have allowed Aotearoa Legalise Cannabis Party to overspend on election programs.
Television grew its share of advertising revenue by just under 2% in 2011 and TVNZ revenue grew at almost double that level, demonstrating that advertisers are seeing the value of this powerful medium in reaching New Zealanders.