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ASA: don't eat your veggies
Stuff
Friday 27 August, 2010 (New Zealand)

The ASA upholds a complaint against an advert claiming that vegetarians have better sex.

Advertising: skipped by 86% of viewers
The Guardian
Tuesday 24 August, 2010 (U.K.)

A British survey finds that 86% of PVR uses skip ads, but still find them memorable.

Engine: cylinders hiss, fuel more volatile
[Screen Hub Feature]
Screen Hub
Tuesday 24 August, 2010 (Australia)

Sydney's Engine has been recruiting - and found Simon (hey, that's no contradiction) Robson, who is definitely worth a squizz. Paradoxical? Altruistic? Stirrer? Visually lovely, anyway.

Arts Policy: David Marr weighs in
SMH
Friday 20 August, 2010 (Australia)

More on the promises gap between Liberal and Labor.

Oktobor: recruiting in LA for its TVC revolution
Screen Hub
Tuesday 17 August, 2010 (Australia)

Because they breed them hard in the mean streets of the LA TVC industry, where interns pitch for their morning cup of java while creatives wave donuts at them, expanding NZ company Oktober takes the CV of David Hofflich very seriously.

Mitchell and Southern Star: does deal to confront edgy market
[Screen Hub Feature]
Screen Hub
Thursday 5 August, 2010 (Australia)

Branded content is the focus of a new alliance between Mitchell Communications and Southern Star Entertainment. But will scale win the day?

Harold Mitchell: sells group to British Aegis, agrees to keep on suffering burden of power
The Australian
Friday 30 July, 2010 (Australia)

Australia's biggest media buying group among the cluster of companies controlled by the Mitchell company to join new mega conglom with Aegis. Possibly releasing vast wealth for the Mitchells and more cash for Harold's foundation.

Adfest: Kiwis survive menu change from Thai to Japanese
Stop Press
Monday 26 July, 2010 (New Zealand)

The Sweet Shop and DDB feature in the finals of the Asia Pacific ad awards bash, relocated and re-dated from Thailand due to unrest.

Election Ads: spot buying v a longer structure
The Australian
Friday 23 July, 2010 (Australia)

Will the Libs go for saturation at the end? Will they discover the slots have gone? Are they hoping the campaign and the smell of victory will bring more donations? Time will tell.

Oktobor: Glen Atkins moves in
Wednesday 21 July, 2010 (New Zealand)

Award winning visual effects, animation and digital creative convergence studio Oktobor today announced that Glen Atkins had joined their team as Senior Motion and Design Artist.

BRIEF: Screentime: gets award for best sales video
Screen Hub
Wednesday 14 July, 2010 (New Zealand)

Producer-director Steve King, of Auckland-based Screentime Communications (offshoot of the Australian Screentime) has won the Sales Video category at the 2010 International Business Awards with ‘Out of the Wild’, a video for Manuka Health New Zealand. Winners will receive their awards at a gala dinner in Istanbul, Turkey, later this year.

Oktobor: wins award for scariest tvcs
Screen Hub
Friday 9 July, 2010 (New Zealand)

Auckland VFX house Oktobor has won Best of Show at the 2010 Aster Awards. The Aster Awards is a medical marketing awards program which allows US health providers and their ad agencies to compete. Beautiful ads that will make any non-US citizen pray that Nye Bevin has found a place in a socialist heaven.

John Hillcoat: and you thought he was a cynic
Firstshowing
Wednesday 7 July, 2010 (U.S.A.)

John Hillcoat, maker of The Proposition, is a dab hand at the taut, confronting tale. But he can also be sweet and gentle, if he is paid to be. His Levis ad works pretty damn well.

Minerals Advertising: how it played out
SMH
Friday 2 July, 2010 (Australia)

Ah, the power of a good lie, threatened to be told often..

Engine: Platinum TVC, in its various stages to create 3D and live action TVC
Thursday 1 July, 2010 (Australia)

According to director Marcelle Lunam, the recent Platinum TVC she completed with Engine embodies the full range of the company’s creative abilities. “It was an intense five week job,” said Lunam. “Engine really pulled out all the stops and the results speak for themselves.”

California: milking every last drop
L A Times
Wednesday 30 June, 2010 (New Zealand)

Following California's 'happy cow' ad campaign shot in NZ, the state is considering legislation to force agencies to shoot certain TVC campaigns in-state.

Advertising Future: crystal balls fondled by experts
The Australian
Monday 28 June, 2010 (Australia)

Comprehensive questions, and some answers on key issues for the major revenue source for the screen sector.

Cannes Lions: all awards presented, advertisers forced to party
Screen Hub
Monday 28 June, 2010 (New Zealand)

The final presentations, including the Film and Film Craft Awards, brought to an end the advertising industry's week in the sun. Australia did pretty darn well for itself, Egypt – possibly surprisingly – came away big winners, but the Kiwis didn't come away completely empty-handed.

Leo Burnett: bragging rights from Cannes International Advertising Festival
The Australian
Friday 25 June, 2010 (France)

Lara Sinclair, in Cannes in person, notes Australian successes and embeds them in reflections about industry politics.

Cannes Lions: roar until hoarse, like old rockers
Screen Hub
Tuesday 22 June, 2010 (New Zealand)

Ad agency Special Group were deemed to be very special indeed on Monday night in France, tripping back and forth to the podium more frequently than diarrhoea sufferers to a loo. The Special ones were being rewarded and awarded at the International Advertising Festival with Lions for their Orcon and Iggy Pop campaign.

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