Advertising agencies don't agree with the ban on advertising junk food to children. The reason? All food is healthy, and therefore the term 'junk food' is derogatory.
News Ltd will not be cutting its newspaper and magazine marketing budget during the current downturn - scared to death that readers will find the internet and not come back to print.
Yahoo!7, the Seven Network's online joint venture, is adopting the network's successful "fast start" policy of going early to market with advertising sales.
New South Wales has moved closer to banning junk food advertising to children under fifteen, following the lead of Queensland and South Australia. Campaigners appear to have failed with a federal ban, and are now picking off the states one by one.
The potential ad-sharing deal between Yahoo! and Google is being considered by the US Justice Department, and pundits are saying that a decision is likely before the Presidential election on Tuesday.
Both the BBC and Channel 4 in Britain have accused search giant Google of being a parasite - selling advertising without spending any money to make the content. They do have a point.
The Nine Network has broken its Rugby World Cup contract and will show matches on delay, rather than live. This has one major advantage - the network can insert more ads.
The Australian Communications and Media Authority and the Federal parliament didn't think that it was an issue, but the anti-children's advertising campaigners didn't let up. The Australian Food and Grocery Council will announce a voluntary code today - and stop advertising to children younger than twelve.
Google's quarterly profit rose 26% to $US1.35 billion, with CEO Eric Schmidt saying that tighter marketing budgets would benefit the company's targeted advertising model.
US cable operator Harris has announced that it will integrate its media inventory systems with Google’s TV Ads, giving it the option to offer inventory through the Internet giant’s ad-buying portal.
Network Ten says that it will announce its digital plans on November 17, and all of the networks want the media buyers to allow them to bid on the $300 million spend allocated to pay television.
US presidential candidate Barack Obama has become the first political candidate to place adverts inside online video games. He is targeting young males.
The credit crisis may cost the online-advertising industry $US6.7 billion in lost sales through 2010, as the credit crisis bites and companies wind back their advertising spend.
