News

Parrot does data science to track the future of television shows

Ratings tell us about eyeballs, but can we deep dive into the sea of conversation about shows and genres? Get some feeling for what people really want?

15 May 2018

David Tiley

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Writing and Publishing

The fight for entertainment supremacy is brutal. Image: Game Of Thrones.

Parrot Analytics is an international data analysis company which provides audience analysis services for exhibitors and program makers.

It is promoting public papers utilising its data, which are pretty interesting. They come from the quarterly Global Television Demand Reports ‘based on Parrot Analytics’ global TV analytics dataset, which is comprised of 3.5 trillion data points across 60+ languages in 100+ countries’ according to the company. The papers are a PR tool for a much more detailed paid service.

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David Tiley

David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.