News

ABC comes out fighting, armed with factoids

One Chair, one Managing Director, one Chief Financial Officer - the ABC seen through three speeches and a branding campaign.

13 Feb 2018

David Tiley

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Writing and Publishing

Image: One of the ABC’s more imaginative logos. This was Triple J in the 1980’s.

The ABC is going through a rebranding exercise. The very best slogan it ever used was ‘Your ABC’, and the idea has been resurrected from the filing cabinet marked ‘Dead Visions’ deep under Ultimo. This willingness to recycle is sensible, but the actual language is somehow depressing. It is just: ABC “Yours”.

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David Tiley

David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.