Image: a bag of Millarworld characters.
Some of the most valuable real estate in the media sector is entirely conceptual, measured not in land titles but in intellectual property, located nowhere and everywhere.
I am referring to storyworlds, the basic collection of rules, characters, style and visual stuff which underly recurring titles, sequels and franchises. They contain all the important elements of a preformed idea, except the commitment to a specifc narrative.
